2022 - Understanding the Key Dynamics of Sibling Partnership: Calling Shotgun!
Approximately 50% of family businesses operate or transition to a sibling partnership with mixed results. The Disney brothers partnered for success while the Dasslers quickly became competitors. Join us as we explore how to build a firm foundation for future growth in partnership and in the business with Jenny Dinnen and Katie Rucker of MacKenzie, a sibling partnership and second-generation family business. MacKenzie was founded by Don Vivrette, their father, in the bonus room of their Orange County Home in 1985 to serve a single customer. Celebrating its 35-year anniversary in 2020, MacKenzie is known today for assisting organizations across the country to leverage analytics into action and equip brands with the data-driven insights needed to authentically connect and engage with their customers.
As they share their story of transition, attendees will understand:
Mapping the different generational strategies of your organization
Internal and external communication strategies
Building professional advisors and management teams
Roles and Decision Making:
Role clarity: Between the siblings, outside the company and with employees
Accountability and authority, measured with the same standards that apply to non-family executives
Recognizing who is best at what; what are the learning areas necessary