Leading Beyond the Family: Unlocking Next-Level Growth
For many family businesses, evolving leadership is both one of the most significant and most sensitive decisions they will face. Whether you are preparing to hire your first non-family leader or looking to better leverage an existing leader, this transition represents a pivotal shift from family-led control to a more professionalized, scalable organization.
When done well, integrating external leadership can unlock growth, strengthen operations, and support successful generational transition, all while preserving what makes your business unique.
In this interactive workshop, you’ll gain practical insights on how to:
- Define the right executive leader profile for your family business
- Build a strong, value-creating partnership between ownership and leadership
- Clarify roles between family, board, and executive leaders to avoid common friction points
- Navigate challenges and avoid common pitfalls in leadership transitions
- Successfully onboard and integrate a new non-family leader, or realign with a current one
- Prepare your organization for change while maintaining culture and trust
Facilitators

Bill Benson is President and Co-Founder of WilliamCharles Search Group. Bill has led hundreds of executive and senior-level searches across finance, human resources, operations, sales, and C-suite roles for middle-market, family-owned, non-profit, private-equity-backed, and ESOP organizations.
With more than three decades of experience in executive search, Bill is known for his relationship-driven approach and his belief that long-term success in recruiting is built on trust, transparency, and disciplined process. He has advised boards, CEOs, and executive teams on hiring and talent, as well as on adjacent areas such as succession planning, culture, and leadership. Bill remains actively involved in search management, client development, and candidate evaluation.
Bill is a past Chair of the Grand Rapids Chamber of Commerce and a former Chair of NPAworldwide, a global network of independent search firms.

Chuck Smeester is Co-Founder of WilliamCharles, bringing over 15 years of experience across Corporate Human Resources and operations leadership. With deep insight into C-suite recruitment dynamics, he understands the complexities senior executives face in attracting, assessing, and retaining top talent. Chuck partners closely with business leaders to navigate critical hiring decisions, offering a strategic and practical approach across a range of industries and functional areas.
He is also an active community leader, having served in board roles with the Grand Rapids Civic Theatre and its Endowment Board. Chuck is a past Board Chair of the West Michigan Chapter of the Association for Corporate Growth and Junior Achievement of the Michigan Great Lakes, and remains actively engaged in ACG.

Kelly Conway is the CEO of an emerging human capital platform headquartered in Southwest Michigan. Under her leadership, the platform includes Pondera Advisors, a premier leadership consulting firm, and Rep-Lite, a strategic sales recruitment partner. In partnership with Sleeping Giant Capital, Kelly is actively acquiring and integrating HR services firms to build a comprehensive, end-to-end talent strategy platform.
Date and Time
Wednesday May 20, 2026
8:30 AM - 10:30 AM EDT
Location
Grand Rapids Chamber
250 Monroe Ave NW Ste 150
Grand Rapids, MI 49503
Fees/Admission
Member Registration Fee: $25
Non-member (Family Business) Registration Fee: $50
No refunds allowed



