2023 - Feeding the Family Legacy Through Engagement: Taking Stock
Join Heidi Vermeer-Quist, 3rd generation Vermeer Family, for a candid conversation on how to engage in healthy stewardship, communication, and governance with your family business. In addition, Family Business Alliance members Diana Schad of Nucraft and Cameron Young of Behler-Young will share their experience within their family businesses. This session will inspire and equip you with lessons learned, a foundation for healthy relational boundaries, and the skills to nurture the roots of your shared values. Spouses and immediate family members welcome to attend!
Key Takeaways:
- Lessons learned from the Vermeer, Nucraft, and Behler - Young families
- The essential foundation of healthy personal and relational boundaries
- Grounding skills that keep you rooted in shared values and resilient during inevitable change and transition
- Intentional self-awareness as you contribute to your family business mission and goals
About the Speaker:
Dr. Heidi Vermeer-Quist is a Licensed Clinical Psychologist, Family Business Consultant, and a third-generation shareholder of Vermeer Corporation, a privately held family-owned business based on Iowa. At Vermeer Corporation, Heidi developed and chaired the Ownership Council. She implemented various family business governance best practices from 2008-2016, developing the Vermeer Family Office. Heidi served on the Board of Directors at Vermeer from 2014 – 2017 completing a full term as a Shareholder Director. She continues to work closely with leaders of the Vermeer family and business to promote healthy communication, alignment of goals, and growth of all persons involved.
Heidi and her husband, Chad, co-own and direct VQ Consult (a family business consulting practice) and Heartland Christian Counseling (outpatient mental health clinics serving central Iowa).
Celebratory Reception:
In recognition of 16 years of service to FBA, we will be honoring Tim Schad and Win Irwin following the program. Members are welcome to remain after the program to extend their gratitude and warm wishes.

Date and Time
Tuesday Feb 7, 2023
3:30 PM - 6:00 PM EST
3:30pm - 4:30pm: Cocktails & Connections
4:30pm - 5:30pm: Vermeer Family Story
5:30pm - 6pm: Panel Conversation
6:30pm - 7:30: A Celebration Honoring Win Irwin and Tim Schad for their Service to Family Business Alliance
Location
New Vintage Place
889 Broadway Ave. NW
Grand Rapids, MI 49504
Fees/Admission
Public Registration: $150
Grand Rapids Chamber Member Registration: $100
Member and Underwriter Registration: Free tickets in accordance with level.
Refund Policy: Cancellations must be received by Friday, 2/3/2023 to receive a full refund.